About Us
We started in a body that was breaking down.
Founded by Elyna Douglas, who spent over 15 years in the corporate world, and nearly a decade leading global product launches for the big tech players, Apple and Google.
Persistent migraines, hormonal imbalance, and poor posture all contributed to a burn out that resulted in a life changing shift. In 2024, Elyna left the corporate world in pursuit of something she had been missing for years: movement.
Not the gym. Not yoga. Not 10,000 steps. Real, intentional, intelligent movement, the type that targets the fascia, the spine, the hips, the wrists, the neck. The kind that addresses and undoes what years of desk work had actually done to her body. The results were undeniable. And so was the gap she saw.
The gap nobody is filling.
Companies invest in mental health. They fund EAP programmes, mindfulness apps, and therapy sessions. And that matters.
But the body? The physical, structural, daily reality of sitting (or standing) at a screen for six to eight hours a day? That is largely left to chance. And as a result, back and shoulder pain resulting in sick time off affects 1 in 3 employees every year.
As a preventative, some companies have introduced in-office yoga. But yoga isn't for everyone, it isn't inclusive across cultures, backgrounds, or beliefs, and it was never designed for the specific demands of modern work.
Strength training helps, but only up to the point your mobility allows, which for most desk workers is severely limited. Walking helps too, but it does not undo what compression, poor posture, and fascia tension do to a body over months and years.
Kobaji exists because the body deserves better than a checkbox.
What we do differently. Live sessions.
Kobaji is a corporate movement method built specifically for people who work at desks. Our sessions are 25 minutes, and the human element is key to what we teach. Live sessions will be hosted in your office, or via livestream in your corporate Kobaji hub. No fancy gym clothes required, just flexible clothing that allows you space to move.
Every session targets the areas modern work damages most: the neck, the shoulders, the spine, the hips, the wrists. We work with the fascia, the connective tissue that holds everything together, because that is where the damage accumulates, and where real recovery begins.
We work with world-class movement coaches who understand the science and the human reality of what it means to sit in front of a screen all day.
We ask a three month commitment, why?
Because the damage didn't happen overnight. And neither does the recovery.
We ask companies to commit to a minimum of three months, not as a contract clause, but as a philosophy. Consistency is the only thing that creates change. We’ve seen it, and lived it. In three months, teams report more energy, better posture, fewer headaches, reduced sick days, and a measurable shift in how they move through their working day.
We’re here to change the culture of how companies care for the bodies of the people who build them, not simply tick a wellbeing box.
Led by lived experience. Backed by science.
Elyna Douglas, Founder
"I spent over a decade with neck-pain and tight hips that I normalised because everyone around me was also suffering with poor health. I didn't know it could be different until I experienced it myself. Kobaji is what I wish had existed when I was sitting at those desks, working in big tech."
Kobaji. Movement for the body that builds your business.